Lucy Hargrave / Graphic Designer

The Forest Vegan Cafe Bar Rebrand

The rebrand was inspired by twig patterns, as they are the building blocks of any forest, and create an interesting texture when embossed into stationery. This branding assignment delved deeper than just an aesthetic makeover. Suggestions were made regarding the interior design, customer flow, marketing and through an assessment of the cafes brand positioning, an expansion of the organic wine and beer bar was developed to attract consumers who may not be vegan into the cafe.